Why curiosity?

You don't see this.

Too often, customers experience “I’m here to help” as "I'm here to sell."

Experiencing this pattern creates distrust.

You may not see it. But they do. It's your blind spot.

Outdated, persuasive strategies are killing brands.

The sales outreach game has changed.

It's not your script/template.

It's how you think about communicating.

A template is a tool. Just like a circular saw.

Your results with the saw are nowhere near a carpenter's.

The tool isn't the issue. Lack of competence is.

Email templates and phone scripts aren't the issue. Understanding why some words pull, while others push away, is.

Prospects will persuade themselves.

People value more what they ask for -- less what is offered. Persuasion is a push. Curiosity pulls.

The key engaging customers is helping them want to begin persuading themselves -- by getting them curious.

Pulling, creating intrigue. 

spark selling methodology

You don't see this.

Too often, customers experience “I’m here to help” as "I'm here to sell." Experiencing this pattern creates distrust.


You may not see it. But they do. It's your blind spot.


Outdated, persuasive strategies are killing brands.


The sales outreach game has changed.

spark selling methodology

It's not your script/template.

It's how you think about communicating.


A template is a tool. Just like a circular saw. Your results with the saw are nowhere near a carpenter's. The tool isn't the issue. Lack of competence is.


Email templates and phone scripts aren't the issue. Not understanding Spark Selling™ Methodology and why some words pull, while others push away, is.

Prospects will persuade themselves.

People value more what they ask for -- less what is offered. Persuasion is a push. Curiosity pulls.


The key engaging customers is helping them want to begin persuading themselves -- by getting them curious.


Pulling, creating intrigue.

The new game: Sparking curiosity.

Spark Selling™ is...

  • An unconventional, enjoyable way to start, re-start and advance conversations.
  • A set of communication principles & tactics wherein words spark curiosity in prospects.
  • Applied across email, telephone, social media, voicemail and client meetings. 
  • Beneficial regardless of your specific goal, target market/ICP or existing sales process.
  • A “living” methodology being practiced globally across 44 countries & business cultures.

Practicing Spark Selling™ will...

  • Boost confidence because it’s a reliable, repeatable, fun way to start conversations.
  • Improve email and voicemail response, engagement, KPIs and meeting set rates.
  • Create more and higher quality pipeline/leads/meetings in less time.
  • Create competitive distinction and help sellers stand out from the noise.
  • Boost effectiveness of outreach efforts by strengthening copywriting, cadences & scripts.
  • Convert objections into opportunities using mental triggers and behavioral science.
  • Reveal emerging (new) conversation-starting “next practices” vetted by a community.

It's used by...

  • Small business owners 
  • Account executives, Sales/Biz Dev reps & teams  
  • Marketing teams
  • Job seekers & recruiters
  • Verticals including: IT & network security, software/SaaS, financial services, healthcare, real estate, professional services, retail and more.

Apply it in...

  • Cold sales prospecting (email, phone, social)
  • Highly targeted (C-suite) and large scale (business development) outreach
  • Message sequencing & cadences
  • Trade show leads & meetings (pre and post)
  • Warm lead re-approach & referral tactics
  • Demand generation & sales enablement

The new game: Sparking Selling™ Methodology

Spark Selling Methodology is...

  • An unconventional, enjoyable way to start, re-start and advance conversations.
  • A set of communication principles & tactics wherein words spark curiosity in prospects.
  • Applied across email, telephone, social media, voicemail and client meetings. 
  • Beneficial regardless of your specific goal, target market/ICP or existing sales process.
  • A “living” methodology being practiced globally across 44 countries & business cultures.

Practicing how to communicate effectively in sales will...

  • Boost confidence because it’s a reliable, repeatable, fun way to start conversations.
  • Improve email and voicemail response, engagement, KPIs and meeting set rates.
  • Create more and higher quality pipeline/leads/meetings in less time.
  • Create competitive distinction and help sellers stand out from the noise.
  • Boost effectiveness of outreach efforts by strengthening copywriting, cadences & scripts.
  • Convert objections into opportunities using mental triggers and behavioral science.
  • Reveal emerging (new) conversation-starting “next practices” vetted by a community.

It's used by...

  • Small business owners 
  • Account executives, Sales/Biz Dev reps & teams  
  • Marketing teams
  • Job seekers & recruiters
  • Verticals including: IT & network security, software/SaaS, financial services, healthcare, real estate, professional services, retail and more.
spark selling methodology

Apply it in...

  • Cold sales prospecting (email, phone, social)
  • Highly targeted (C-suite) and large scale (business development) outreach
  • Message sequencing & cadences
  • Trade show leads & meetings (pre and post)
  • Warm lead re-approach & referral tactics
  • Demand generation & sales enablement

Our Members Speak

Nick jiwa

CEO, Customerserv usa

At first I was skeptical. I’ve hired a lot of consultants. Communications Edge is the first to grasp my business and target buyer. My team is applying Spark Selling across all areas of customer interaction. Results have been tremendous as we call on Fortune 500 call center executives.

Cecilia Locati

Fraud prevention dir.

fraud fence

Prospecting is getting easier and more enjoyable as a result! I'm seeing better response from potential clients since focusing on brevity, tone and curiosity.

jeff castle

bus. dev leader

ambipar response

Communications Edge's (and the community's) tough love caused me to change. It was painful. But once results came I realized -- I would no longer be “that guy” in people's inbox and neither would my team!

Massood zarrabian

CEO

BA insight

Today, my team is enjoying prospecting. It’s not seen as a chore anymore. They are more productive thanks to their new communication habits.

Get Involved

  • Get situational coaching using leads you’re currently working
  • Learn & get coached live online or via self-paced home study
  • Join our online Academy and get feet wet
>