Sellers are not trusted.
Potential customers ignore sales outreach -- even when they do need help.
Because, too often, they experience “I’m here to help” as "I'm here to sell."
You don't see it. But they do.
This is your blind spot.
This repeated pattern creates distrust.
Outdated, persuasive sales communication strategies are killing brands. Yet there is a new way.
Today's customers persuade themselves.
Wondering how to engage customers in conversation?
Help them want to convince themselves.
The best sales communication strategy starts with getting them curious, creating intrigue.
Because humans instinctually value more what they ask for -- less what is freely offered.
Persuasion is a push. Curiosity pulls.
Are you the problem?
Might your persuasive words be negatively triggering prospects?
They see your email, voicemail or LinkedIn template as selfish, needy or condescending -- when your intent is pure and helpful.
They feel pushed away -- rather than pulled closer.
The alternative to begging and persuading in sales outreach is helping others persuade themselves. Start with curiosity.
Return to it as a guiding principle.
Learn how to
Find motivation to abandon
Transform your customer engagement strategy
Commit yourself to upgrading how you communicate.
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