Our Team

Jeff Molander

Jeff is on a mission to transform how you communicate with customers. He is addicted to understanding what makes people want to start conversations with strangers. When he's not working you'll find him hiking, fishing and with his family.

He is an authority on current, effective Conversation Enablement strategies and founder of Communications Edge Inc. in 1997. He is a coach, father and creator of the Spark Sellingtm communication methodology—an unusually effective way to start and advance conversations with customers.

In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, 
Off the Hook Marketing: How to Make Social Media Sell for You.

Dante Fabro

Dante Fabro gives our customers and internal team everything needed to stay focused, on-task, effective and successful. He gives us an organizational, marketing & customer support edge.

Dante brings experience in technology and construction in his past, with a degree in CIS. He is experienced with LinkedIn and lead generation, customer service and computer technician support. 

When he's not directly supporting others you'll find Dante facilitating discussions in our member Forum -- and provoking thought on CE's LinkedIn company page.

In his downtime, Dante loves building and working on computers. He's always fascinated by the troubleshooting and repairing of his devices. Even more, Dante loves the sport of Football and regularly monitors his favorite leagues (EPL and La Liga).

You: Our members

We are all life-long learners, teachers. 

The only source of "what's working lately to start conversations" is experience. So we constantly study and accumulate the experiences of our customers across the globe, in various industries.

Together, we are the global source of current, effective sales outreach tactics; across multiple verticals, 44 countries and various cultures.

Backed by behavioral science and decades of research, we use Spark Sellingtm methodology to:

  • earn customers' attention & hold it,
  • provoke thought,
  • spark curiosity and
  • induce response.

Effective messages provoke customers to invite discussion; challenge them, even when the status quo is comfortable.

We co-create effective conversation-starting tactics inside our private community. Let us share these emerging “next practices” with you. 

You may be committed to Sandler, Challenger, SPIN Selling, MEDDIC, Value Selling or others. Effectively communicating with decision-makers strengthens—does not replace—your process. 

Our methodology works. Because it's field tested by our customer community. Continuously.